We combine journalism methods, marketing acumen and leadership strategy to help you impact the world. 

"Rapidly accelerated our revenues by cutting sales times from months to days."

My business partner and I decided to join The Messaging Lab because we were struggling to describe what we do simply while communicating the entire value our business brings. Our offer is robust and we were confusing our potential clients.  

We knew we needed The Messaging Lab, but we still weren’t sure what to expect when we came into the group.  

Ladies, the experience was amazing.  

We worked out our message in the first session, which, frankly, we were not expecting. Today we can articulate our message in ONE SENTENCE. As a result of investing in The Messaging Lab, our confidence has skyrocketed, our sales calls are going better and better and our entire sales process has been cut from months to days. This is giving us the ability to rapidly accelerate our revenues.  

Last week we had an initial exploratory call with a company. We went to proposal stage from the first call -- within two business days.  

We’ve gone from weeks or months to days between when we have an initial conversation and the time that we’re actually presenting a proposal. This is huge for us.  

If you’re thinking about investing in The Messaging Lab, I’ll leave you with these two points:  

  • When your message starts landing and people see the value of what you do from their first conversation with you, your confidence will accelerate exponentially. You’ll go onto the next call and the next at a higher and higher level of self-belief.
  • The Messaging Lab is not a massive investment compared to the value that you’re going to get on a personal level and for the bottom line of your business. You can’t afford not to do this. Our investment in The Messaging Lab has far outweighed the investment that we made into the program.


Jennifer Turner & Alice Chandrasekaran Founders of Digital Magenta Inc

A smart woman with a compelling message has the power to change the world. From courageous Nobel prize-winners such as Malala Yousafzi, to preeminent entrepreneurs like Oprah Winfrey and legendary authors like Dr. Brené Brown, the world is filled with examples of powerful women leaders who have used their message to: 

  • Communicate with power, confidence and conviction
  • Disrupt the status quo
  • Inspire transformational global change
  • Build massive wealth and influence

Your message has the power to drive meaningful change, shape global conversations and amass significant wealth…provided you can articulate it clearly.

That’s where we come in.

Reserve My Messaging Lab Spot

When you’re unclear on your message, your business and leadership are in a state of partial paralysis. You hold back from unleashing the full force of your energy on the market because you rightfully believe “there’s something important missing.” In desperation, you turn to the internet and download endless worksheets that invite you to “list 3 qualities of your ideal client avatar” but bring you no closer to a powerful and differentiated message. Maybe you enrol in a course or workshop that teaches you how to find your message…but you don’t have the time or patience to effectively implement what you’ve learned. And let’s face it…if you knew how to create your message, you’d have done it already. So you hold back, play small, and dwell in that humbling and crowded place known as the Land of Insignificance. It doesn’t have to be this way.  

"It took me less than a week to make back my investment in The Messaging Lab."

When I made the decision to join The Messaging Lab, I was going in 15 different directions in my business and I was struggling to make progress as a result. The Messaging Lab provided the focus, clarity and support I needed to move my business to a whole new level.  

The Messaging Lab made a huge impact in my ability to attract leads and clients. Shortly after graduating from the program, I gave a dinner talk to a group of women as a way to introduce them to my services. I used my new messaging around the concept of Selfless Syndrome, and every woman in the room was ready to leap out of their chairs and sign up before I was even finished speaking. I made 10K in strategy sessions from that talk -- more than I had produced by myself in months.  

I now have consistent new leads, I’ve sold several more dinner talks, and I’m getting my ideal clients into my programs with much more ease than before.  

The Messaging Lab experience is unique and was worth absolutely every penny. In fact, I would have paid even more to do it. It took me less than a week to make back my investment. Don’t wait -- sign up for The Messaging Lab today.  

Dr. Alex Ridley DC, CACCP, WHC The Selfless Syndrome Authority

"Brought a wealth of new leads into my business after just one talk."

I was one of the first ones to seize on The Messaging Lab when the offer came in. I had hit a ceiling in my business at the same time that a lot of other trainers were coming up in the industry. It was clear that I needed a stronger, bolder message in order to continually elevate myself above the competition.  

The small group aspect of The Messaging Lab allowed for a lot of individualized attention. Eleanor helped me identify where my most lucrative opportunities were, which lifted a lot of the confusion that has been keeping me stuck and slowing me down.  

Shortly after graduating from The Messaging Lab I landed an opportunity to speak in front of a large audience of 400-500 accountants, CFOs and financial controllers. I used my new messaging and the feedback was tremendous. I cultivated a lot of new leads and attracted interest from multiple organizations.

I am now confident with who I am as a leader, what I provide, and the type of company I am leading. I’ve had opportunities since The Messaging Lab where I find myself wondering: “can I do this?” My new message is like a rallying cry that helps me overcome these doubts and brings me back to my power. If you want to rise above those in your industry, this investment is absolutely worth it. 

Keshelle Davis Founder and CEO of The Training Authority 

"The Messaging Lab made a huge impact on where my business is going."

Before I joined The Messaging Lab, my business was a whole lot of confusing ideas in my head and a mess of papers on my desk. I didn’t know how to put my business into words or into a program.  

I had chills during my first Messaging Lab call with Eleanor and even found myself getting choked up a couple of times. Eleanor was able to pull my messaging into a neat package that gave me clarity, focus, and catapulted me to a whole new level. She helped me narrow my focus down to my ideal market and set powerful goals. I now have a plan that will work and I left that first call feeling like a whole new person.  

The Messaging Lab has been an empowerment exercise for me. I’m building the foundations of my business and it’s had a huge impact on where I’m going. I know that 2020 is going to be an amazing year.  

I would recommend The Messaging Lab to any woman who wants to take her business to the next level. Traditionally, a lot of things get sugar coated and talked around and not addressed directly. Eleanor puts things elegantly yet firmly. She’s direct and honest, which is what a lot of women truly need. If you are committed to reaching a new level of success, then this is what you have to do. 

Karen Dean Women's Resiliency Coach, Speaker and Author

Introducing The Messaging Lab

Unleash a powerful, intelligent, game-changing message that inspires commitment, disrupts the status quo and magnetizes money.

The Messaging Lab is a boutique consulting service where we work with you to provide the core messaging ingredients you need but have been struggling to create on your own.

In order to bring a powerful message to the world and take your business to new heights, there are 6 core elements every woman entrepreneur needs. When these 6 core elements are in place, you are able to:

  • Communicate with poise and power at a moment’s notice – on an unexpected sales call, in a media interview, or a business meeting. 
  • Consistently drive results with your marketing because your message and market position clearly articulate the value you bring.
  • Stand out and unleash your star power in public: at a talk, a networking event, in a blog or on social media.

"Helped me create a plan that will deliver big results."

The Messaging Lab came at the perfect time. I knew I needed to push my business forward and I didn’t want to do it alone. I've been there, tried that, and it’s not as fun, effective, or fast.

When I heard Eleanor discuss The Messaging Lab during one of her micro courses, I registered before she even finished her pitch. But I have to admit... I was skeptical. I trust Eleanor and knew she would deliver, but how could a couple of two hour sessions get me a perfect message?

I’m beginning to think that Eleanor is a magician, because I didn’t get my message in two sessions... I got it in 40 minutes.

Eleanor helped me put my message into words that are sharp, clear, and memorable. I used to dread giving elevator pitches because I didn’t feel confident or excited about my message. Now I am proud to say it!

The biggest impact of The Messaging Lab has been the clarity and focus it has provided for my business and marketing. I used to resist planning out my content or my sales process far in advance because I lacked a north star. Everything that happened in my business felt like a coincidence, rather than the result of a plan.

I wanted an intentional plan that would deliver results. The Messaging Lab has helped me create this. My content, my pitches, my sales process, my CTAs… it’s all there now thanks to my crystal-clear message. I’m ready to make this happen and take up my business many levels. My new message has opened the door to the high-impact work I’m meant to do..  

Eva Jannotta Thought-Leadership & Marketing Consultant in the Women Helping Women Economy  

Here are the core message elements that we’ll work with you to create:

  • Your CORE business messaging: This is who you are and what you do.
  • Your power statements: Attention-getting, respect-earning statements that inform ALL your marketing and communications
  • Offer language: The RIGHT words to describe what you sell
  • Origin story: THE story you use to connect powerfully with your customers. 
Reserve My Messaging Lab Spot

"Immediately saw $40,000 in savings"  

I decided to join The Messaging Lab because my client base was getting older and I needed to attract a new, younger demographic to ensure the longevity and health of my business.  

The Messaging Lab experience was amazing and intimate. Even though I was in a different industry than the other entrepreneur in our group, the amount we learned from one another was priceless. Things I had been struggling with for months became clear and consolidated in just two weeks.  

As a result of my powerful new messaging, I immediately saw $40,000 in savings. At the same time, I was able to double my productivity while reducing my workload by 25%. My team and I are no longer spending hours and hours developing different messages and reinventing the wheel. This has been huge for me and my team.  

Our new messaging is already having an impact on our sales process. I’ve written more policies in the past 6 weeks than I had in the two months prior. I am also in the process of purchasing another agency, a move that will increase my revenue by 50%, and my new messaging will help me speak clearly to this new client base.  

The Messaging Lab was an eye opener. Now that I have my core messaging I am able to be my authentic self. I’m less stressed, more relaxed, and having so much more fun.  

If you are on the fence about joining The Messaging Lab, I want to tell you this: Do it. Eleanor knows what she is doing and her team is the most gracious group of ladies who are so willing to help. The investment for the clarity, the time savings, and the future revenue you will gain is worth every moment and every penny. Do not hesitate.  

Angela (Rocco) Kurlich Princess of Protection at Angle Insurance Solutions LLC

"Transformed how I am building my business."

The Messaging Lab was a very wise investment, not just for my business, but also for myself, and I couldn't be happier with the outcome and collateral. 

When I had my first call with Eleanor, I felt like I was meeting an old friend. As we worked together to clarify my message, she did not hesitate to tell me: ‘Great idea. Horrible way to say that.’ Even though she's the expert, I never felt like she was talking down to me and I never felt self-conscious. She told me the truth and we laughed a lot.

I cried when I read my new messaging for the first time. Before I joined The Messaging Lab I was as scattered as buckshot. Now, my messaging is as laser focused as a rifle. I've received excellent feedback and I know that my new messaging is helping me cultivate powerful relationships with my ideal clients.

Since going through the Messaging Lab I have a clearer, bigger vision for my business. I am committed to building a leading edge virtual assistance corporation, and becoming the nation's most sought after speaker on the topics of virtual assistance, administrative systems design, and teaching business leaders how to harness the power of their remote workers. Now I’m ready to go out, sparkle, smile, meet people and activate my limitless potential.

Lizabeth Wesely-Casella Leading Expert In Senior-level Executive Support, Program & Project Management, And Administrative Systems Development Services

Please read this very carefully prior to registering:

  • The Messaging Lab is NOT an online course or workshop. We work side by side with you to co-create a powerful message you can then take to the market.
  • The Messaging Lab has been carefully designed for women entrepreneurs who are clear on who they are, what they want and what they stand for.  
  • The Messaging Lab works best for women entrepreneurs who are generating a minimum of $100K in annual revenues. If you are not at this revenue level but feel attracted to this service, please contact us first for a free consult. We will only serve the women entrepreneurs we are best positioned to support.
  • Your message is a precious and highly valuable asset. As such we know that your decision to invest your trust and money in us to co-create your message is superbly well-placed. Therefore, here’s our brazen refund policy. If, at the conclusion of your Messaging Lab Session with Eleanor, you are not satisfied with the messaging we have co-created, we will refund you 100% of your investment and we’ll wish you the absolute best. You keep the valuable insight you’ve gained from the process free of charge.
  • If you have questions about The Messaging Lab and would like to speak to a member of our team, please email eleanorceo@eleanorbeaton.com or call/text 902-791-0796.
Pay In Full
Quenby Rubin-Sprague, The Messaging Lab, Eleanor Beaton, Health Care Corporate Coaching Specialist

"Revolutionized the way I communicate with my ideal clients"

Eleanor helped me create aspects of my messaging that I didn’t even realize I needed.  

I was surprised by Eleanor’s ability to take what I was saying and coalesce it into powerful talking points, despite the fact that she has no experience in my industry. 

I knew I had made a good decision before the call even started, but after Eleanor helped me craft my key messaging, develop a synopsis for a talk, and build a matrix for my business, I knew I had made a truly transformational decision.  

I now have the insights I need to communicate what I do in a succinct yet potent and passionate message that will be meaningful to my ideal clients.  

Quenby Rubin-Sprague, M.H.R.O.D., R.D.N. Health Care Corporate Coaching Specialist

"Gained transformational clarity and focus on my business."

Eleanor has a gift for pulling together what I was attempting to explain. She understood that I needed to co-create my messaging together and not just be coached. 

I walked away with a powerful mission that is more potent and suitable for me than any fancy expert name, clarity on the difference between “inside” and “outside” language (Eleanor is a guru on this), and a start to my staircase of offerings.

Since going through The Messaging Lab, I’ve gained clarity and focus (these can NEVER be undervalued!). Eleanor truly is in a league of her own. Her laser-insights and genuine heart make this a no-brainer for any female entrepreneur ready to power up.  

Cindy Kennedy Founder, Rise to Shine: a life and leadership program for brave women with bold dreams

Headshot of Amanda Freick, Founder and CEO of AmandaLouise LLC

"Got clear on my message."  

The Messaging Lab was powerful. From working with Eleanor before, I knew she would be able to spin everything into one cohesive vision -- but I didn't realize it would be so epic. 

I wasn’t ready for exactly how clear we were going to get. She not only taught me me how to frame up my personal value and what I bring to the table, but she also helped me create an outline for how to deliver it.  

I left the call feeling very motivated and super excited. I had been following a compass in an ambiguous direction, but now I was on a clear path.  

Before The Messaging Lab, I had struggled big time with imposter syndrome. Working with Eleanor gave me a really big boost of confidence to put myself out there. I had landed a couple of speaking opportunities right before I worked with her and now I have the insights I need to leverage those opportunities effectively.  

Amanda Freick, Founder & CEO o& AmandaLouise LLC

About Eleanor Beaton

Eleanor Beaton is an internationally-recognized expert in women’s leadership, and an advisor to growth-oriented women entrepreneurs. She has served as chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management and sits on the board of directors of two Canadian venture capital organizations. She’s been recognized by the Corporate Excellence Awards as Canada’s Leadership Coach of the Year, and was named by entrepreneurial guru for women Ali Brown as “one of the foremost women’s leadership experts in North America.” Eleanor has served as a messaging consultant to outstanding women leaders including former Canadian First Lady Margaret Trudeau, Dragon’s Den star Arlene Dickinson, and the co-creators of the Dove Campaign for Real Beauty Nancy Vonk and Janet Kestin. A former journalist reporting for the CBC, Globe and Mail and Canadian Business, Eleanor was a finalist for a National Business Book of the Year, Canada’s top business book honour, and has won national prizes for her journalistic work covering key issues related to women in leadership. Eleanor has spoken internationally at events whose rosters include notables such as the former First Lady and Secretary of State Hillary Clinton. She lives in Eastern Canada with her husband and two sons.